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About

Mission, Vision, Values

Testudo statue

illustration of books

VISION STATEMENT

We empower Terps to be fearless, to reimagine what's possible, and to shape the world. 

 


illustration of state of Maryland flag

MISSION STATEMENT

We advance the University of Maryland's mission by activating Terp pride and philanthropy. 

 

illustration of UMD pennant

We are Fearless

  • We take risks. We make waves. 
  • Big problems? Bigger solutions. 
  • Dream it, do it, and then aim even higher. 

HOW WE DO IT

  • Be bold: We push boundaries and embrace new challenges. 
  • Think big: We find solutions with creativity and vision. 
  • Go all in: We set ambitious goals and dedicate ourselves to achieving them. 
illustration of Testudo statue

We Strive for Excellence in all we do

  • Learn fast, adapt faster. 
  • Own the process. Deliver the outcome. 
  • Set the standard. Lead the way. 

HOW WE DO IT

  • Embrace growth: We fall forward and aim for progress over perfection. 
  • Own it: We hold ourselves accountable for the journey and the results. 
  • Lead the way: We set the pace for greatness in our industry. 
illustration of McKeldin mall

We collaborate for good

  • Talk early, talk often.
  • Find the "yes" that moves us forward. 
  • One team, one mission - we are UR. 

HOW WE DO IT

  • Communicate proactively: We stay aligned through open and frequent dialogue. 
  • Seek solutions: We look for a "bridge to yes" that propels us forward. 
  • Work as one team: We partner across UR and UMD to amplify our impact. 
illustration of Testudo

We lead with respect

  • Be real. Be clear. Be kind.
  • Grace when it's tough. Praise when it's earned.
  • We see people, not just positions.

HOW WE DO IT

  • Be real: We lead with authenticity and openness to others' points of view. 
  • Give grace and praise loudly: We support each other in learning through challenges and recognize achievements, big and small. 
  • Lead with empathy: Making UR a workplace of warmth and belonging builds a culture of trust. 
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We are united for Maryland

  • A place where everyone belongs, period.
  • Accountable to our mission and each other. 
  • We grow our people, because our talent propels us fearlessly forward. 

HOW WE DO IT

  • Celebrate diversity: Our differences make us TerrapinStrong.
  • Drive impact: We help to build a sustainable future for UMD by raising critical funds. 
  • Terps first: We value our people and look for ways to grow their skills and talents.